
The west: lowland Samegrelo (Megrelian cuisine, Ojaleshi wine) and highland Upper Svaneti with the towers of Mestia.
Samegrelo-Zemo Svaneti unites two very different historical provinces: lowland Mingrelia (Samegrelo) on the Black Sea, between the Enguri, Rioni and Tekhuri rivers, and highland Upper (Zemo) Svaneti at the foot of the Caucasus range, home to Mount Shkhara, Georgia's highest peak (5,193 m).
Zemo Svaneti was, for centuries, almost cut off from the rest of the world by mountain passes, and that isolation preserved unique 9th–12th-century stone defensive towers and the distinct Svan language; the towers of Mestia and Ushguli are on UNESCO's World Heritage List (1996).
Mingrelia, meanwhile, was the seat of the princely Dadiani house, which ruled the province as its own principality from the 16th century until 1867, and is one of Georgia's rainiest, greenest regions, with Colchic forests and rich botanical diversity.
Svan dress is one of the most recognisable in Georgia, thanks to its famous felt hat: grey, with black cross-shaped seams (recalling the Svan greeting «may the cross protect you»), felted from 200 g of sheep's wool over some 30 hours of work. The hat is worn by men only, while women are traditionally forbidden to make or wear it, with rare exceptions for respected craftswomen.
The men's costume was completed by a shirt, chokha and trousers; women wore a woollen dress and a headdress with earrings and jewellery, and in wealthier families a silk shirt and velvet cloak.